Wet n Wild Photo Focus Foundation

When Wet n Wild was first launched at Boots I was really interested in trying some products from their range. I am always on the look out for new foundations, and with my recent skin changes I am still working out what foundation works best with my skin.

I have never been able to wear matte foundation before, so I thought this was a good opportunity to see how this finish would now look on my skin. This is advertised is containing a light-diffusing complex which gives your skin a #nofilter matte finish. Before applying the foundation I use an oil free hydrating moisturiser and a glowy primer. I do not like my skin to look too matte, as I like a natural, glowy finish. This photofocus foundation aims to diffuse the flashback which happens when we take photos. They say that flashback occurs when white particles in makeup reflect when flash is used in photography, they have eliminated the white cast particles within this foundation to prevent this from happening. 

In my Boots store I was unimpressed with the shade range as there was only 4 shades available. I was doing a bit of research for this post and noticed that our Boots online has 6 shades, however on the USA Wet n Wild website they in fact have a shade range of 20. In 2018 for Boots to only invest in a range of 6 shades it is clearly never going to be inclusive of a range of skin tones. For me, the shade nude ivory is a perfect match for me. I probably go as far as saying that this is one of the most perfectly matched foundations for my skin which I own. The bottle says it is for a light neutral skin tone. I would usually go for a foundation which is more catered for a pink undertone, but on this occasion this is a great match. 

I am a big lover of a pump applicator, as you can control how much product you need and you do not end up wasting any. This foundation comes with a small flat shovel shaped applicator. It is definitely not my favourite chose of applicator as it ends up getting a bit messy. When I first started testing this out about 4 weeks ago I was applying this straight onto my Beautyblender, however I have now started applying it straight onto my skin and I now prefer to do this. It is a little bit messier but I find the product then blends in better into my skin. The bottle contains 30ml which is the standard size for any foundation. I hate bottles which are big and bulky and take up a lot of space in my makeup drawers. This has a glass bottle but it is small and compact and is easy to travel with.

The most important aspect of any foundation is its actual performance on the skin. I am happy to say that this has pleasantly surprised me. As I have already mentioned it blends in well, and offers a great coverage which is buildable. I think this would be okay also for acne prone skin as you can build up to the finish you desire. I have used this with a variety of concealers and they have blended together well, and have not become patchy or had an affect on the foundations finish. I have worn this to work many times over this test period, and I have been really happy with its longevity on the skin. Overall, I think for £5.99 it is a bargain and a great high street find. In terms of the flashback, it definitely does not make me look shiny in photos especially in my T-zone areas. I have been recommending this to my friends as it reminds me of Charlotte Tilbury's magic foundation but £25 cheaper.

Lucy
xoxo